You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an eBook, a Facebook page.
The words come from David Meerman Scott, it isn’t quite as simple as that, it does sum up what you need to do. I can put it out there even more basic than that in three very simple words.
Give added value
Indie Authors like myself grab any chance they can to get the word out about there work. In the early hours this morning I discovered Facebook Pages, a function where you can make a page about any subject and get the users of Facebook to vote it up with the Like function.
Today I created two pages, the first for The Tether my dark urban paranormal adventure novel and the second an Author page. You can check them out at the links below, and if you are a member of Facebook I hope you hit the Like button and help an indie Author out.
Nick Davis Facebook Author Page
The Tether Facebook Author Page