Alt World

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an eBook, a Facebook page.

The words come from David Meerman Scott, it isn’t quite as simple as that, it does sum up what you need to do. I can put it out there even more basic than that in three very simple words.

Give added value

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